Lipstick Traces
Greil Marcus
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Buy *Lipstick Traces: A Secret History of the Twentieth Century, Twentieth Anniversary Edition* by Greil Marcus online

Lipstick Traces: A Secret History of the Twentieth Century, Twentieth Anniversary Edition
Greil Marcus
Belknap Press/Harvard University Press
496 pages
November 2009
rated 4 of 5 possible stars

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“The music came forth as a no that became a yes, then a no again, then again a yes:” and then the drums kicked in and “nothing is true except our conviction that the world we are asked to accept is false. If nothing is true, everything is possible.” (9)
Welcome to Lipstick Traces: A Secret History of the Twentieth Century, Greil Marcus’s collage-o-phonic book that rings with voices in a thousand registers.
“As I tried to follow this story [the one he perceives running through chapters filled with medieval heretics, Dadaists, Situationists, and the Sex Pistols: “I am an anti-christ,” sang Johnny Rotten]--the characters changing into each other’s clothes until I gave up trying to make them hold still--what appealed to me were its gaps. and those moments when the story that has lost its voice somehow recovers it, and what happens then.... [quoting an ad for Potlatch he found in a “slick-paper, Belgian neo-surrealist review” dated 1954:] ‘Everywhere, youth (as it calls itself) discovers a few blunted knives, a few defused bombs, under thirty years of dust and debris; shaking in its shoes, youth hurls them upon the consenting rabble, which salutes it with its oily laugh.’” (20)
Situationist gnome, 1963: “The moment of real poetry brings all the unsettled debts of history back into play.” (21) That’s getting personal: I’ve resisted reading this book for twenty years. Now that I have, and since you’ve read this far, I recommend you do, too. So much for the niceties of the book review. What follows is engagement with Lipstick Traces.

“For years that seemed like decades,” Marcus accurately notes, all you got on the radio was “Fire and Rain, “Stairway to Heaven,” “Behind Blue Eyes” and “Maggie May.” (44) That, and then one day in the 1980s, the music we heard on the radio in the 1970s became classic rock.

Everybody who gives a shit caps on Greil Marcus for what they perceive as a slight or jab at their own history of punk because he starts with the Sex Pistols. But, as he says, “If what is interesting about punk is something other than its function as a musical genre, there is no point in treating it like one.” (77) The whole point is the impossibility of pinpointing the origins of popular cultural phenomena: such things are subject to “blind inheritance,” presumably via memes floating in our shared mental marketplace, as punk inherited from British folk rocker Richard Thompson: “Take the sun from my heart / Let me learn to despise.”

Reading the film Five Millions Years to Earth, “a film make in England in 1967 under the title Quartermass and the Pitt” (80), Marcus writes:

“They [the genocidal Martians] meant to perpetuate themselves on earth by making its history--by coding its end in its beginning. A passion for prophecy, it seems, is also a Martian trait: they loved drama as much as death.” (81)
And of course it would be impossible to write a “secret history” of the 20th century without including Martians and Cro-Magnons, both of which are present at least in passing.

Really, though, Marcus is writing about “Spectacle,” and its as if he’s wrestling with a ghost or a being made of smoke: the ideas swirl and often slip away from him for pages at a time. The term ‘Spectacle’ had become a fashionable critical commonplace by the 1980s. It was a vague term, devoid of ideas. It simply meant that the image of a thing superseded the thing itself. Thus, “Rambo movies in the U.S.A. could win the Vietnam War backward, that consumers were being seduced by advertisement instead of choosing rationally among products” and “that citizens were voting for actors rather than issues.” In other words, something funny is happening in Lipstick Traces, though it never is exactly clear because Marcus is absolutely subject to epistemological uncertainty if for no other reason than a) not being there personally and b) eyewitness aren’t worth shit but you talk to them anyway.

For situationist Guy Debord, the spectacle was not merely a stoner-paranoid “collection of images, but a social relationship among people, mediated by images.” The spectacle really is a conspiracy of relationships that kept empires running (if rising and falling) just as an engine is a conspiracy of relationships that moves things down the road. The sense of going somewhere is just an illusion, though, as what spectacle gives spectacle also takes away: Anwar Sadat, for instance, “was a [spectacular] hero of the electronic revolution, but also its [spectacularly assassinated] victim.” (97)

But the other side of spectacle is seen in a point made by situationist Veneigem, where “objectivity... meant ‘I love that girl because she is beautiful’; subjectivity meant ‘That girl is beautiful because I love her.’” Such is the power of spectacle that it bends us most certainly to its cultural will but also gives us the power to believe we are able to bend the social fabric our way, and to desire “something different from everyone else.”

Capitalism benefits most from, is powered by, spectacle - and that makes it tricky business, “dangerous,” perhaps criminal. For the situationists, there was a double-edged sword in the thought that “comfort will never be comfortable enough for those who seek what is not on the market.” Therefore, Debord said years later, “Where there was fire, we carried gasoline.”

Punk and the rest of the major phenomena Marcus writes about in Lipstick Traces are basically forms of Sinopean skepticism. Diagnose of Sinope, like punks and situationists, the medieval Japanese poet Ikkyu and Chuang Tzu the aimless wanderer, refused to work, taking up sacred peregrination and (as Diagnose replied when asked what he was doing in Athens) “debasing the currency.”

The situationists practiced the dérive, the art of drifting lost through the streets, seeking “the Northwest passage” of a city, Paris most especially for years on end in the case of Guy Debord. Though they despised surrealism and especially its pope, André Breton, the situationists in their wanderings partook of the surrealists’ disponibilité, a state of existential availability - to anything, everything - an attitude of creative readiness and perpetual resistance to “the Society of the Spectacle.” As William S. Burroughs once said in a parallel context, Spectacle is a “vampiric process;” Burroughs advised resistance through the cultivation of good character.

The situationists, like the punks, “debased the currency”: punk “music” was (per the cliché) an oxymoron: those motherfuckers can’t play. The situations took “official” publications (cartoons that ran in newspapers were a popular target) and practiced détournment, doctoring texts or, like Burroughs, cutting up newspapers and magazines, then pasting them back together at will to new effect. Rock and punk designers took the technique as a signature for gig flyers.

For what if you really could warp reality? What if, through design, you could get people to come to a band’s show and drink too much? Wasn’t that, after all, the goal of every revolutionist? “What if you could really make it happen?” What if the man dreaming he was a butterfly woke up, finding himself a butterfly?

“The spectacle was itself a work of art, an economy of false needs elevated into a tableau of frozen desires, true desires reduced to a cartoon of twitching needs. Spreading the bad paper of détournment until it began to turn up everywhere, the SI [Situationist International] would devalue the currency of the spectacle, and the results would be total inflation.” (168)
As if; but somebody had to try.

Another technique for discovering “psychogeographic” highways and byways, methods for invoking the derive, include “gramologues’ or magical floating words and resonant sounds [that]... are irresistibly and hypnotically engraved on the memory, and they emerge again from the memory with just a little resistance and friction.” (206) Notice that gramologues don’t preclude semantic content and thus include a variety of gnomic utterances we call “catchy phrase”: tag lines, mottos and all manner of cursing would be included here. Gnomic utterances are noted for their suasive power as noted in their deployment in all campaigns of propaganda.

And that in turn points out the danger that rears its head occasionally throughout Marcus’s book: The danger is, per Nietzsche’s warning, that in fighting a monster one risks becoming one. (203) For capitalism and the spectacle are quite adept at détouring the détourners; after all, the practitioners (photographers, designers, writers) are ultimately the same people. Every dropout who tunes in while turning on others must also make a living, and PR is the default calling of every out-of-work revolutionary in need of a paycheck.

Then there’s the psychiatrists, also known as those who play both ends against the middle, who say (these are Richard Huelsenbeck the dadaist’s words, circa 1920 long after he’d switched practices): “Do you understand? We are psychiatrists; we are Germans; we have read Nietzsche; we know that to gaze too long at monsters is to become one - that’s what we get paid for!” (211) Huelsenbeck was always saying, “The dadaist is a man of reality who loves wine, women and advertising.” (213)

The punks couldn’t help but love the gramologues of advertising, even if they hated them, too, rejected their authority, and repelled them with taut fiber, venom and erosive sonic armies. They were born into an unavoidable and irresistible media milieu, so the only strategy left was to détourne the meaning of images of the spectacle: flyers for punk shows still stand as exemplars of graphic design.

The plasticity of meaning is why controlling it matters so much - to the dadaists, the lettrists, the situationists, the punks - who gets to words and gramologues first, who controls the language. Before Dada, there was an ad for Dada Shampoo. (213) And that’s why so many of marks of social identity are rallying cries: paralinguistic, animalistic, and naively musical - catchy, memorable, amusing, provoking things that work especially well when there are crowds of people willing to be entrained. And that’s why the punks stripped playing music down to its pragmatically emotional essentials: one is either wailing in pain or in ecstasy: “you only had to tell the right story, and turn up the volume.” (362)


The potential energy of the individual in the crowd inspired Debord to remark, “the future belongs to the passerby.” Readiness, disponibilité, to make answer to a passing look, to make responsibility out of the flow of anonymity is what distinguishes psychogeography, “the science fiction of urban planning.” (362)

(In his tale of two cities, latter-day science fiction situationist China Miéville takes psychogeography to its logical extreme. The City and the City is a hard-boiled murder investigation in overlapping twin cities whose inhabitants practice cognitive blindness in order not to see across state lines and “unsee” the other side of the street and its passersby. The derive is co-opted by authoritarian ideology through a détournment of cultural norms and social codes.)

We will not be prisoners to the fiction of utility, say the punks through Marcus’s trace detection system. And Marcus is no prisoner to the utility of literary criticism, and so has fun, chews, digresses. (369) With Marcus, we are always at the crossroads, one of the great themes of popular music since about the time people first met up there and had a jam session, “and, instead of passing by with eyes averted,” we pause and recognize that “Now, damn the consequences, we have met,” as D.H. Lawrence put it. (366)

Originally published on Curled Up With A Good Book at © Brian Charles Clark, 2010

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